OptimaSys has built far over 500 websites and has an extensive experience in design, programming and integrations with other systems in a wide array of technologies. We apply the latest technologies yet bearing in mind that for compatibility and SEO reasons, your site needs to be made of technologies that allow for this compatibility.

Speed, ease of use, potential to rank in the search engines, and many other factors are taken into account.

Optima-CRM can connect with ANY website through various methods. It allows for real-time connections where a website 'calls' CRM to search properties and CRM returns results lists as well as details of properties. Furthermore contact forms are integrated so that enquiries from your website automatically create new leads (or add to existing leads) saving you time and errors. Such leads carry all details the person transmits via your website, creating possible a profile of what they need at the same time. Leads can be both owners or buyers/renters.

Rental enquiries & bookings can also be generated from a website, as far as allowing for online payments.

This makes it possible to connect to an existing website or a new website that we can build for you from scratch, or based on existing models saving you time and money. You can choose from a series of models from which to start and create your professional website with all changes and options you select, and in any languages you need.

When we create a new website, whether it's based on a model or from scratch, we completely integrate all elements of the website. Besides the integration elements here above, we also connect all pages and blogs to the custom CMS (Content Manegement System) in CRM to allow for a centralised management of any content of our website. This also includes translations, images and contents of non-property related pages.

Yes there exists a WP plugin for Optima-CRM. You can freely download and use this plugin at which point you can configure the settings for layouts and behaviour from the many possible combinations. Furthermore if you are a WP developer, you could use it as a base to customaise the coding of the plugin to fully match your needs.

We would like to draw your attention though that WordPress is not the most ideal technology for real estate websites. The many templates that are provided for WP unfortunately do not cope with the mass data that is typically stored for properties and their images, which makes WP a slow environment for loading and navigating properties. It is possible yes, and we have helped several companies with their WP installation to use in conjunction with Optima-CRM, but need to point out that if you have the option to change the technology to a pure PHP/JavaScript framework, you and your visitors will greatly benefit. Ask us more details and we'd happily show you why!

Overall we avoid working with templates as they look like...templates. To make your business and online presence unique, we recommend to build a unique website and not implement a template.

We do however have base models available, from which we can start build a totally unique site that doesn't look like a template as it isn't a template. The way base models work is you pick the one that closest fit your needs and design taste, after which we can start building your site around it. This has the great advantages that it saves a lot of time and cost for you.

Have a look at our available models.

There is no limit of the number of languages your website has. CRM allows you to maintain all contents in any language you define and maintain. Consult with us to know what additional languages can cost in your website configuration.

We do not use an automated translation tools such as Google Translator plugins as this doesn't serve important purposes such as SEO positioning, nor the persons consulting your site in a language written by a robot (typically not grammatically accurate). Maintaining contents of a website nowadays has become much more of a SEO activity and a way to communicate 'in person' with your audience, which requires greater knowledge and expertise than before.

All our websites are built to show well on any device, browser, screen size and operating system. Our sites are fully responsive and go way farther than just that!

Speed is a critical element of a website, whereas we apply latest technologies to encourage the navigation & loading speed of your website. At the same time we bear in mind that new technologies are great on newer devices yet on older devices and/or browsers those may cause issues. Also for SEO, Google needs to be able to 'read' your contents whereas sometimes with new technologies they have an issue with this. Therefore we use hybrid technologies to achieve all of the above!

SEO-friendly & compatible
Responsive adapting to any screen size and device
Compatible with new and older browsers
Compatible with any operating system (MacOS, Windows)

That's a tricky question...similar as "how long does it take to build a house and move-in?" But rest assured...it doesn't take anywhere close to building a house!

The time it takes to build a website depends on a series of factors such as, amongst others:

• Is it based on an existing model or is it a 100% custom-built site?
• What type of website do you need? A simple or complex one?
• Do you need only resales properties, or also new construction projects, long term rentals and holiday rentals bookings?
• How many languages do you want your site to cover?
• Which extra options are you selecting (e.g. map drawing for searching properties)
• How interactive with moving elements do you need your site to be?
• How fast can you react when we ask you a question?
• Will you take part in the process?

Once we sit down and understand your preferences, we can indicate how long we believe it'll take.

From experience we know we can build sites on average between 6 and 12 weeks, which is very fast comparing with the industry building the types of sites we build. As always there are exceptions tat confirm the rule, in both directions. We have delivered sites within one week, and others that have taken much longer than the average time. Both have their reasons and consequences. Ask us about your new site!

You are the one who communicates to your audience, which means that the messages best come from you. We encourage our clients to provide as much contents themselves as possible.

However we do have services available to create contents in various languages, especially to help with making a site contents SEO-friendly. Our content writers and SEO team are experts in those areas. And even when you provide the texts, we do offer assistance to review and advise you on SEO elements to be aware of within content elements.

All our websites are created with SEO in mind and by definition are prepared for SEO.

The vast majority of our clients opt for us to do their On-Site SEO which includes a whole series of activities in terms of page structure, keywords analysis, optimisation of contents, creation of Google Search Console account, prepare and implement 301 redirections and lots more.

It's important to havea a website that can be SEO'ed + to do the actual On-Site SEO for any website. Hence we offer On-Site SEO as part of the website creation project. Furthermore we also offer the option to contract our Off-Site SEO services, which in combination with On-Site SEO will allow your website to climb in the ranking organically, and capture an increasing amount of visitors to your website.

We offer both organic (SEO) and paid (SEM) website positioning.

SEO (Search Engine Optimisation)

SEO starts with an intense exercise of On-Site work, whereas we redefine the code structure, implement canonical coding, provide ALT tags on relevant links and images, define H-tags, do keywords analysis, decide on the best-fitted search terms for your niche and target markets, optimise your contents, create accounts and tools such as Google Search Console, validate & solve potential issues, and much more. At the end of this exercise, your website is clean and ready to be ranked properly and much faster.

A next activity focuses on Off-Site activities, where we focus on expanding your footprint on the large internet. We call this the creation of third party credibility, whereas other websites and internet authorities recognise you/your site as the expert in your niche. Here we apply a set f diverse types of organic link building.

SEM (Search Engine Marketing)

In many cases you want your website to be visible much faster than possible with organic positioning, whereas you have the option to reach page one of Google by paying for advertisement. Herefore we can create smart Ad campaigns that reach your objectives with the highest positive results, at the lowest possible cost.

Furthermore we also deal with your social media campaigns if you like.

No! You maintain ALL contents of your website (so not only your properties) from within your admin access of Optima-CRM. This allows you to have a centralised solution to maintain your entire business, offline and online, from the management tool.

When we say all contents, we mean literally ALL contents: any texts, translations, images, videos, menus, add/remove pages & blogs, and much more. Our solutions are truly all-in one!

CMS or Content Management System refers to the management of contents of a website. It's a system that allows you to maintain virtually all content elements of a website, such as texts, translations, images, menus, pages and blogs. In a CRM environment it's interesting to centralise also the management of contents into the same system as to have one central location to manage all your contents.

Optima-CRM includes a custom CMS module where you manage the content of one or multiple websites created by us. This very powerful CMS allows you to fully control your website(s) from within the Agency Admin role of CRM. This allows you to maintain the existing pages and blogs, as well as add new pages and blogs in any language, as well as changing and adding menu items as you need. Furthermore you have all the tools and accesses from within the same module to optimise any page, blog or property for SEO.

Optima-CRM CMS menu example:

Yes. All your updates are made available instantly on your website. This counts for any property updates as well as any non-property related updates you make.

Absolutely! Tastes and colours depend each one's preferences and this we take very much into account when it comes to creating your new website.

You decide how flexible to be in terms of designs, where we can go from designing your website from scratch starting with a blank sheet of paper, to basing it on one of our several available models. Your decision will influence the time to have your ready-to-go-live website and also the cost to develop it.

We have create websites and brought them live in less than one week (which should only be done in cases of emergency for obvious reasons) and it can take as long as several months, mostly depending on the complexity of the site, the options selected, and the speed of making decisions between the designs we present to you.

Talk to us and we'll give you some good guidelines to make the best decision.

Absolutely! You have the same flexibility to change and update all contents & pages/blogs as you would have with a custom built site.

We put the power in your hands so you can make your website truly yours!

Enquiries from your website, any of your landing pages, or even the property portals you are publishing properties to, all generate automatically Leads in CRM.

Auto-leads generation specifics:

• All enquiries from your website generate new leads in CRM without any manual intervention, including all details such as property they enquire about, contact info etc.
• Possibility to auto-create the account's profile to save you even more time.
• Our landing pages generate the same results from the pre-made contact forms.
• Portals are also connected bi-directionally where besides feeding your properties to your portals accounts, all enquiries equally create automated leads in your CRM.
• For existing accounts who enquire again, CRM is smart enough not to create duplicates but instead enriches the data of the potential client.
• Automated notifications alert you of new leads creations.

Creating a FREE website is fully automated whereas you need to follow the instructions and provide valid data. Once that data is correctly submitted, our robots get to work for you instantly, creating:

1. A free CRM Agency (if you dono't have already)
2. A free CRM user (also if you don't have one already)
3. Your free website

We are fast so expect it to be there within 10 minutes give or take!

Any social media platform can be integrated, both have a visitor share it to his/her social media account, as well as to place your social media links to your pages on the website.

Absolutely. There is a wide range of chat solutions available that we can integrate int your website. Examples are Zendesk, Jivochat, and many more.

Yes - as long as the plugin you want to use is compatible with PHP websites, they can be implemented.

Optima-CRM offers a variety of ways to contact its help desk:

• Ticket system: the best way to report a technical issue and get it resolved fastest.
• Email: you can also send an email to [email protected] for specific needs that cannot be handled via Tickets.
• Phone: our functional support team is available Monday to Friday from 9:00 to 17:30 CET at +34 952 770 306.
• Chat: it's also possible to contact our team via the website online chat box (optima-webs.com).

Yes - in Optima-CRM you will find a series of FAQ's and their answers to help you with some important things and settings. You can also subscribe to the Optima-CRM YouTube channel to access tutorial videos in English and Spanish.

The method applied for training is the Train-The-Trainer method where we form the key users of the company to become the expert within their users community. There are tow types of trainings, one for the System Administrator and another for the Users.

You are entitled to two free sessions of trainings, included in your licenses fees at the start, one for the Agency Admin configuration elements, and the other for the User on how to best use the solution.

After such trainings, our functional team continues to answer any questions you may have and help you on the way to get the best results from using Optima-CRM.

For companies who would like additional training to be organised, we offer such services optionally as well.